Mimi Macpherson is an award winning business woman, and Environmentalist. Mimi’s success and popularity has stemmed from being a pioneer in the Tourism and Whale Watching Industry in Hervey Bay from the tender age 21. Within that time Mimi has raised more than $100,000 for the Pacific Whale Foundation Research, which is a cause still close to her heart.
Mimi’s workplace achievements have won her an elite amount of awards including 6 tourism awards and the” National Businesswoman of the Year” from the women’s network of Australia.
Mimi was also voted one of ‘Australia’s top 30 Businesswoman’ by Cosmopolitan Magazine. Having gone from strength to strength – she has capitalised on that success to use her name to benefit being the Spokesperson for ‘Planet Ark’, ‘Clean Up Australia’, ‘Sydney Water’ and ‘Coast Care’ amongst other endeavours. Recently, Mimi finished a successful stint on the popular reality TV Show; ‘It Takes Two’ on Channel 7 – where her nerves for singing and performing gave her a high adrenalin rush that comes with stepping outside of her comfort zone. That adrenalin rush took her to ‘third place’ and gave her the confidence to perform. She laughed by saying; “I have dived with Great White Sharks in South Australia and I thought that was scary but singing live with an audience of 2 million people was absolutely terrifying”.
Mimi has also appeared on many TV programs and has been a presenter on ‘the Discovery Channel’ reporting on environmental issues.
Although Environmental work has been her main passion, Mimi has taken part in many modelling shoots and has appeared on the cover of ‘Cosmopolitan Magazine’ and ’ FHM Magazine’ among others.
Mimi is currently supporting – WWF Australia; which works to conserve Australia’s Plants & Animals by ending land clearing & degradation, addressing climate change & preserving and protecting fresh water marine and land environments. “I support WWF Australia because they are one of the only scientific conservation organizations in Australia, not only are they addressing the serious ‘Global Warming’ issue but some of the other issues we maybe forgetting about such as our threatened endangered species and their habitats like the gorillas, the pandas and my beloved humpback whale”.
Mimi’s love for the Earth has also seen her work with The World Wildlife Fund (WWF) – Australia to combine the Coral Sea with the Great Barrier Reef to create the world’s largest Marine Park, which would be a historical ruling by the Australian Government.
Mimi’s work also includes programs with communities in Africa mainly Malawi & Zambezi through the Born Wild Program, to educate & support underprivileged communities as to ‘how better to look after their environment , their endangered species, and most importantly themselves’. Programs that ultimately aim to eradicate poverty.